Future Trends of Mobile Content
With the release of the latest 3G mobile phones, such devices have become more multimedia compatible. As a consequence and to meet the demand for more interactivity, a number of online providers offer a selection of multimedia driven software packages for wireless phone units (see Resources).
Today's mobile phones have the ability to be photo and video-enabled to accommodate, for instance, live streaming for video conferencing, or the editing of media clips and generation of rich content:
Mobile phone functions, from accessing built-in email accounts and the Internet to sending digital images, are becoming commonplace. This is part of the movement toward 'convergence' that is a main characteristic of the 3G era. The ability to record voice and phone conversations is another feature of 3G devices that will enable mobile phone users to combine tasks that would normally have been possible only by utilizing several gadgets.
In particular, the wireless connectivity of the next generation of mobile phones using Bluetooth will likely support the extension and direction of future applications. Wireless technology in general is set to become cheaper and much more common over the coming years as more home users and institutions deploy or adopt Wi-Fi kits to share lines and devices around the house or within the workplace.
Consequently, businesses and institutions may become part of an infrastructure of ad hoc server networks, more accurately described as On-Demand Mobile Server Networks. Applications in such a network could be on-demand mobile conferencing rather than Instant Messaging. The difference from present set ups would be the ability to move data, images (static and live), and interactive voice messages, along with text, rather than merely simple text messages. This would be a direct device-to-device transaction, not one going through a central server.
The advent of the hybrid variety of devices that incorporates mobile phone and Web functionality supports the rise of the 'Text Generation' of phone users who are communicating with
One example of a VC can be drawn from customer communities that utilize applications such as 'geo-locator' software, which enables a user to find a location of a particular store or service within a given geographical area.
Another example in the marketplace concerns alliances between content providers and technology developers/manufacturers; for example, Motorola and MTV are collaborating on extending MTV music and programming via Motorola wireless devices. MTV fans can receive MTV content pre-loaded onto Motorola handsets, including music, games, images, ring tones and fanzines.
Definitely, content providers and creators will be key players in the mobile market, particularly as trends show that multimedia and new data services are likely to be drivers of this growth. However, there is still the need for a global joint approach such as the streamlining of the various mobile platforms and simply making more easily available the broadband networks and compliant handsets which will allow a wider cross-section of users to benefit from a mobile, 'content-rich' future.
Lastly, it should be noted that it will ultimately be the user who decides if the content is of interest and/or worth accessing, and there may be a consequent move to more learning materials and information-based resources develop once mobile phones become closer to their computer desktop equivalents.
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