Locative Media

Blue casting – Blue spamming/Place Feeds
“As most mobile phones that are currently sold are equipped with bluetooth, advertising might become be more interacive and localised. The blue casting products allows people to download content directly to their phone and PDAs. By enabiling the infra red port or bluetooth, the user receives a phone number, reminder promopt, game, logo, picture or ring-ton. The system only comprises an electronic device – the hypertag – which is installed in a poster panel or dedicated unit. With the Hypertag service there is no access to internet web sites and content is strictly controlled by the Tag owner. No software is required on the mobile device.”( www.hypertag.com)
Basically, Bluespamming connects to every device that has bluetooth switch on. And worst by using a large directional Bluetooth transmitter behind a billboard a region of up to 100 meters in front of the advert can be searched for mobile phones.



Mob Sharing
“ Thinking about the functionalities that mobile devices will have in the very near future, people will have the ability to come togather and form thier own ad hoc Personal P2P file-sharing network. It’s the Perfect Storm of 2 conveging phenomena- File sharing and Flash Mobs- that together lead to new concept of MobSharing : crowds of people lurking round WLAN hotspots, becoming part of an extreamly local, transient P2P file sharing network” ( http:// mobilementalism.com/2005/09/02/mobsharing-comng-to-a=starbucks-near-you/)